Where the worlds of sports and business cross
Note: This article has been updated for the 2019 season. A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In...
The FIFA Club World Cup is the international club competition where the year’s continental champions face off. We take a look at a few of the business aspects of the FIFA Club World Cup, from...
Tennis is no stranger to introducing new formats and new competitions. Some of them have become big successes and have attracted new fans in new markets, while others have disappeared with financial problems. The...
El Clásico – the match between Real Madrid and FC Barcelona is one of the highest anticipated matches in world football and broadcasted live all across the world. How do the two Spanish giants compare...
In the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors...
If you follow tennis, you probably have seen the skull logo on players’ clothing at some point. An unexpected logo on tennis courts, partnered with some bold designs, you probably wondered what kind of...
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