Where the worlds of sports and business cross
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
Mind games like chess and go have a long and rich history. Generally not as popular as many ‘classical’ sports or even esports these days, it certainly attracts many people from all walks of...
Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...
Fantasy sports is on the rise, but fantasy tennis has yet to truly catch on. There are just a few fantasy tennis contest providers out there. German startup Tennis Prophet is one of them....
Roger Federer is one of the greatest tennis players of all time. He has great charisma on and off the court. Qualities that make major brands line up to sponsor him. So far Federer...
A new tennis season means new outfits on court. But what does the sponsorship landscape at the top of professional tennis look like? In this article we look at some (recent) major deals and...
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