2020 MLS kit, shirt and sleeve sponsors
Note: This article will be updated when new deals are announced. Major League Soccer is growing, slowly but steadily. The average club value has risen from $37 million in 2008 to $240 million in...
Score and Change
Australian Open: prize money, attendance, fan activities and more
The Australian Open is the first of four Grand Slam tournaments every year. Organised by Tennis Australia and the ITF, the event is played on hardcourt during the Australian summer. Summer vibes, live music,...
The sponsorship landscape at the top of professional tennis
A break down of the clothing and racket sponsors of the top 30 men and women and a look at some recent major sponsorship deals.
FIFA Club World Cup: prize money, sponsors, attendance and more
The FIFA Club World Cup is the international club competition where the year’s continental champions face off. We take a look at a few of the business aspects of the FIFA Club World Cup, from...
Peugeot’s campaigns to activate tennis sponsorships: Drive to Tennis and NextGen Lions
French car manufacturer Peugeot actively partners with key organisations and players within tennis. Although Peugeot is not the only car manufacturer to sponsor the tennis industry, it is one of the most visible ones....
The brand Naomi Osaka: Sponsors
Naomi Osaka is one of the hottest properties in tennis, both on- and off-court. Only 22 and she has already won two majors, five titles in total and topped the world ranking. Off-court she...
