Who sponsors the ATP, WTA and ITF?

Last updated: May 2025

The Association of Tennis Professionals (ATP), the Women’s Tennis Association (WTA) and the International Tennis Federation (ITF) are the governing bodies of professional tennis. They focus on different parts of the tennis market and control their own business and thus their own sponsorship deals.

This means there are differences between the three governing bodies in both number of partners and the sort companies they are aligned with. So, who sponsors the ATP, WTA, and ITF? And what kind of differences are there?

The ATP has the most partners

The ATP has the most partners with 18 (as listed on their website). Which is one more than the 17 the ITF has. The WTA deals with far fewer partners, as they have nine companies affiliated with them.

In recent years, the ATP has often had the most partners. Explainable by the great appeal of the men’s tour. With stars like Novak Djokovic, Carlos Alcaraz, and Jannik Sinner, and previously Roger Federer and Rafael Nadal, the ATP is in a great position to negotiate sponsorship deals.

The women’s game is still slightly lacking in general appeal compared to the men’s game. Making it harder to attract sponsors. However, women’s tennis is one of the, if not the, biggest women sport around, and it continues to develop. This gives the WTA an advantage over many other sports. Which has been visible in the deals struck in the last couple of years.

The ITF on the other hand has a unique position due to ‘owning’ the four Grand Slams, the Davis Cup and Billie Jean King Cup (formerly the Fed Cup), wheelchair tennis, beach tennis and its developmental role in the game. However, the organisation is less visible to the public than the ATP and WTA. Which could make it more difficult to attract (high value) sponsors.

41 different companies

41 different companies have official partnerships with at least one of the three governing bodies in tennis. Including three companies, who partner with two governing bodies. Lexus, the luxury vehicle division of Toyota, sponsors the ATP and ITF. As does Australian company OFX, who offers payment services.

The Public Investment Fund partners with both the WTA and ATP. For both tours, the Saudi Arabian sovereign wealth fund is also tied as naming partner to the tours’ rankings.

Financial and health & wellness companies most often a partner

The partners are active in 22 different industries, from automotive to beverages and from pet nutrition to education.

Especially financial services companies see value in partnering with the governing bodies. With nine partnerships by seven companies – accounting for 20 percent of all partnerships – they are the most active. Moreover, all three governing bodies have three such partnerships. With the ATP even associated with a firm focusing on cryptocurrency.

The financial industry also has five more deals than the second most popular industry: health & wellness. With which all three governing bodies have at least one deal. The ATP partners with sports nutrition company FitLine since July 2024. While Quirónsalud is the official partner of the ITF’s Davis Cup. The women’s tour has partnered with medical technology company Hologic since 2022. In addition, they have been working with USANA – a multi-level marketing company supplying nutritional products, dietary supplements and personal care products – for over 19 years.

Four industries – automotive, beverages, fashion, and sporting goods – have three partnerships in place.

Influx of partners for the ATP since 2023

The ATP has 18 partnerships with companies from quite a diverse range of industries. In recent years, the tour has successfully expanded their portfolio. With 11 of their current deals being struck since 2023.

Their affiliation with fashion company Lacoste is, with over 20 years, their longest running deal. Ahead of their deal with Emirates, which began with a Platinum Partnership in 2013. Three years later the airline became a Premier Partner. The highest level of the four different tiers the ATP currently has in place.

The Public Investment Fund (PIF) and Lexus are now the two Platinum Partners. While information technology company Infosys – a partner since 2015 – is one of six Gold Partners. Furthermore, seven companies are Official Partners & Suppliers of the ATP.

Dunlop is the tour’s official Ball, Racket and Tennis Accessory and Ponte Vedra Inn & Club – like the ATP’s headquarters located in Ponte Vedra – the official tennis club.

ATP sponsors

Nine WTA sponsors

The WTA lists nine partners on their website. A relative few partners, but the companies are major brands whose values and mission align perfectly with the women’s tour.

In 2022, the WTA added medical technology company Hologic as title partner. Something the women’s tour had not had since their $14.7 million per year deal with Sony Ericsson ended in 2010. The current deal is said to be the largest in the WTA’s history.

WTA sponsors

17 ITF sponsors, two foundations

As the ITF governs several divisions – wheelchair, beach, and junior tennis and the Grand Slams and Cups – their sponsorship portfolio is also more scattered. With 17 partners, they have quite a lot of deals in place. Yet, most only partner with a certain division. Dwight Global Online, for example, is a partner for the juniors tour. While information technology company NEC invests in wheelchair tennis.

The ITF also partners with two different foundations – the Johann Cruyff Foundation and the Tory Burch Foundation.

ITF sponsors