ATP Finals: prize money, sponsors, attendance and more
In the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors and a large prize money purse, the glamorous event is the pinnacle of the ATP Tour.
Below we take a look at a few of the business aspects of the ATP Finals, from location to prize money and from attendance to sponsorships.
Where does the ATP Finals take place?
The 2019 ATP Finals takes place in the O2 Arena in London from November 10th until 17th. The event moved to the English city in 2009 after a three-year run in Shanghai and will be held there until 2020.
In 2021 the ATP Finals will move to Turin, Italy, for five years. The ATP announced the 16,600-capacity hardcourt venue following an international tender process.
Prize money ATP Finals
The 2019 ATP Finals has a prize money purse of $9 million. A $1 million increase compared to 2018. However, it is $5 million below the 2019 WTA Finals prize purse.
Below a breakdown of 2019 prize money for singles and doubles:
| What | Prize Money |
|---|---|
| Alternate | $116,000 |
| Participation fee | $215,000 |
| Round-robin match win | $215,000 |
| Semi-final match win | $657,000 |
| Final win | $1,354,000 |
| Undefeated champion | $2,871,000 |
| What | Prize Money |
|---|---|
| Alternate | $40,000 |
| Participation fee | $103,000 |
| Round-robin match win | $40,000 |
| Semi-final match win | $106,000 |
| Final win | $204,000 |
| Undefeated champion | $533,000 |
Attendance ATP Finals
The ATP Finals has steadily attracted around a quarter of a million people each year since the event moved to London, England in 2009. Between 2012 and 2015 the event even managed to attract over 260,000 people. In the last three years it has declined slightly to the levels similar to the first three years.
| Year | Location | Attendance |
|---|---|---|
| 2009 | London, England | 256,830 |
| 2010 | London, England | 253,123 |
| 2011 | London, England | 250,256 |
| 2012 | London, England | 263,229 |
| 2013 | London, England | 261,247 |
| 2014 | London, England | 263,560 |
| 2015 | London, England | 262,894 |
| 2016 | London, England | 252,481 |
| 2017 | London, England | 253,642 |
| 2018 | London, England | 243,819 |
Sponsors players ATP Finals
With the event getting a lot of digital and media exposure, it is interesting to see which apparel and racket brands will profit from that. So which brands sponsor this year’s best singles players? And do the players have other company logos on their clothing as well?
Learn more: Overview of sponsors male tennis player
Note: The following table will be updated once all places are confirmed.
| Player | Clothing (Shoes) | Racket | Other brands on clothing |
|---|---|---|---|
| Rafael Nadal | Nike | Babolat | – |
| Novak Djokovic | Lacoste (Asics) | Head | Ultimate Software |
| Roger Federer | Uniqlo (Nike) | Wilson | – |
| Daniil Medvedev | Lacoste (Nike) | Tecnifibre | Bovet & BMW Russia |
| Dominic Thiem | Adidas | Babolat | Bank Austria |
| Stefanos Tsitsipas | Adidas | Wilson | – |
| Alexander Zverev | Adidas | Head | Peugeot & Richard Mille |
| Matteo Berrettini | Lotto | Head | Peugeot, Colavita & Capri Watch |
Sponsors ATP Finals
The official website of the ATP Finals, officially the Nitto ATP Finals, lists 11 partners for the 2019 edition. That is 3 less than the 2018 edition, despite new partners Canary Islands and Dunlop.
In 2017 Nitto took over from Barclays as title partner. Apart from the title partner, there are four platinum partners, three golden partners, two silver partners and one official supplier.
Eight out of the 11 ATP Finals partners are also partner of the ATP Tour.
From the 11 partners, six have their origin in Europe (including three in France), three in Asia and two in the USA.
When comparing the partners of the ATP Finals with the WTA Finals it is noticeable that the ATP event has far less partners (11 versus 25 in 2019), far more brands sponsoring both the tour and the Finals (eight versus two in 2019) and has attracted in general bigger, better-known brands. The WTA Finals on the other hand has more local and regional partners.
| Company | Industry | Origin |
|---|---|---|
| Nitto | Diversified materials manufacturer | Japan |
| Emirates | Airline | UAE |
| FedEx | Courier | USA |
| Infosys | IT & business consulting | India |
| Peugeot | Automotive | France |
| Lacoste | Fashion | France |
| Canary Islands | Tourism | Spain |
| Rolex | Watches | Switzerland |
| Tecnifibre | Sports wear & sports equipment | France |
| Dunlop | Sports wear & sports equipment | England |
| Maui Jim | Sunglasses | USA |
ATP Finals on balance
The ATP Finals seems to be in good health. Year after year the event is able to bring in around a quarter of a million people. The organisation has attracted plenty of (big-name) partners and new innovative initiatives take place around the tournament each year. With a new venue in 2021, the event has the potential to grow even bigger and to generate even more money.
