ATP Finals: prize money, sponsors, attendance and more

ATP FinalsIn the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors and a large prize money purse, the glamorous event is the pinnacle of the ATP Tour.

Below we take a look at a few of the business aspects of the ATP Finals, from location to prize money and from attendance to sponsorships.

Where does the ATP Finals take place?

The 2019 ATP Finals takes place in the O2 Arena in London from November 10th until 17th. The event moved to the English city in 2009 after a three-year run in Shanghai and will be held there until 2020.

In 2021 the ATP Finals will move to Turin, Italy, for five years. The ATP announced the 16,600-capacity hardcourt venue following an international tender process.

Prize money ATP Finals

The 2019 ATP Finals has a prize money purse of $9 million. A $1 million increase compared to 2018. However, it is $5 million below the 2019 WTA Finals prize purse.

Below a breakdown of 2019 prize money for singles and doubles:

Prize Money ATP Finals 2019 Singles

WhatPrize Money
Participation fee$215,000
Round-robin match win$215,000
Semi-final match win$657,000
Final win$1,354,000
Undefeated champion$2,871,000

Prize Money ATP Finals 2019 Doubles

WhatPrize Money
Participation fee$103,000
Round-robin match win$40,000
Semi-final match win$106,000
Final win$204,000
Undefeated champion$533,000

Attendance ATP Finals

The ATP Finals has steadily attracted around a quarter of a million people each year since the event moved to London, England in 2009. Between 2012 and 2015 the event even managed to attract over 260,000 people. In the last three years it has declined slightly to the levels similar to the first three years.

Attendance ATP Finals 2009 – 2018

2009London, England256,830
2010London, England253,123
2011London, England250,256
2012London, England263,229
2013London, England261,247
2014London, England263,560
2015London, England262,894
2016London, England252,481
2017London, England253,642
2018London, England243,819

Sponsors players ATP Finals

With the event getting a lot of digital and media exposure, it is interesting to see which apparel and racket brands will profit from that. So which brands sponsor this year’s best singles players? And do the players have other company logos on their clothing as well?

Learn more: Overview of sponsors male tennis player

Note: The following table will be updated once all places are confirmed.

Sponsors singles players 2019 ATP Finals

PlayerClothing (Shoes)RacketOther brands on clothing
Rafael NadalNikeBabolat
Novak DjokovicLacoste (Asics)HeadUltimate Software
Roger FedererUniqlo (Nike)Wilson
Daniil MedvedevLacoste (Nike)TecnifibreBovet & BMW Russia
Dominic ThiemAdidasBabolatBank Austria
Stefanos TsitsipasAdidasWilson
Alexander ZverevAdidasHeadPeugeot & Richard Mille
Matteo BerrettiniLottoHeadPeugeot, Colavita & Capri Watch

Sponsors ATP Finals

The official website of the ATP Finals, officially the Nitto ATP Finals, lists 11 partners for the 2019 edition. That is 3 less than the 2018 edition, despite new partners Canary Islands and Dunlop.

In 2017 Nitto took over from Barclays as title partner. Apart from the title partner, there are four platinum partners, three golden partners, two silver partners and one official supplier.

Eight out of the 11 ATP Finals partners are also partner of the ATP Tour.
From the 11 partners, six have their origin in Europe (including three in France), three in Asia and two in the USA.

When comparing the partners of the ATP Finals with the WTA Finals it is noticeable that the ATP event has far less partners (11 versus 25 in 2019), far more brands sponsoring both the tour and the Finals (eight versus two in 2019) and has attracted in general bigger, better-known brands. The WTA Finals on the other hand has more local and regional partners.

Sponsors 2019 ATP Finals

NittoDiversified materials manufacturerJapan
InfosysIT & business consultingIndia
Canary IslandsTourismSpain
TecnifibreSports wear & sports equipmentFrance
DunlopSports wear & sports equipmentEngland
Maui JimSunglassesUSA

ATP Finals on balance

The ATP Finals seems to be in good health. Year after year the event is able to bring in around a quarter of a million people. The organisation has attracted plenty of (big-name) partners and new innovative initiatives take place around the tournament each year. With a new venue in 2021, the event has the potential to grow even bigger and to generate even more money.

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