ATP Finals: prize money, sponsors, attendance and more
In the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors and a large prize money purse, the glamorous event is the pinnacle of the ATP Tour.
Below we take a look at a few of the business aspects of the ATP Finals, from location to prize money and from attendance to sponsorships.
Where does the ATP Finals take place?
The 2019 ATP Finals takes place in the O2 Arena in London from November 10th until 17th. The event moved to the English city in 2009 after a three-year run in Shanghai and will be held there until 2020.
In 2021 the ATP Finals will move to Turin, Italy, for five years. The 16,600-capacity hardcourt venue was announced in April 2019 following an international tender process by the ATP.
Prize money ATP Finals
The 2018 ATP Finals had a prize money purse of $8 million. When the singles winner Alexander Zverev had gone undefeated during the round-robin matches, he would have earned over $2.7 million. Below a breakdown of the prize money for singles and doubles:
|Round-robin match win||$203,000|
|Semi-final match win||$620,000|
|Round-robin match win||$38,000|
|Semi-final match win||$103,000|
Attendance ATP Finals
The ATP Finals have steadily attracted around a quarter of a million people each year since the event moved to London, England in 2009. Between 2012 and 2015 the event even managed to attract over 260,000 people. In the last three year it has declined slightly to the levels similar to the first three years.
Sponsors players ATP Finals
With the event getting a lot of digital and media exposure, it is interesting to see which apparel and racket brands will profit from that. So which brands sponsor this year’s best singles players? And do the players have other company logos on their clothing as well?
Note: Rafael Nadal and Juan Martin del Potro both qualified, but had to withdraw due to injuries.
|Player||Clothing (Shoes)||Racket||Other brands on clothing|
|Novak Djokovic||Lacoste (Asics)||Head||–|
|Roger Federer||Uniqlo (Nike)||Wilson||–|
|Alexander Zverev||Adidas||Head||Peugeot & Richard Mille|
|Kevin Anderson||Lotto||Dunlop Srixon||Guinot, CA Ventures & Champion Porsche|
|Marin Cilic||Fila||Head||Ebix & Capri Watch|
|Dominic Thiem||Adidas||Babolat||Bank Austria|
|Kei Nishikori||Uniqlo (Nike)||Wilson||Nissin & Lixil|
|John Isner||Fila||Prince||Ebix & Tamko|
Sponsors ATP Finals
The official website of the ATP Finals, officially the Nitto ATP Finals, listed a total of 14 partners for the 2018 edition. In 2017 Nitto took over from Barclays as title partner. Apart from the title partner, there are four platinum partners, five golden partners, three silver partners and one official supplier.
Nine out of the 14 ATP Finals partners are also partner of the ATP Tour.
From the 14 partners, seven have their origin in Europe (including five in France), four in the USA and three in Asia.
When comparing the partners of the ATP Finals with the WTA Finals it is noticeable that the ATP event has far less partners (14 versus 31 in 2018), far more brands sponsoring both the tour and the Finals (nine versus two in 2018) and has attracted in general bigger, better-known brands.
|Nitto||Diversified materials manufacturer||Japan|
|Infosys||IT & business consulting||India|
|Moët & Chandon||Winery||France|
|Head||Sportswear & sports equipment||USA (Netherlands)|
|Technifibre||Sportswear & sports equipment||France|
ATP Finals on balance
The ATP Finals seems to be in good health. Year after year the event is able to bring in around a quarter of a million people. The organisation has attracted plenty of (big-name) partners and new innovative initiatives take place around the tournament each year. With a new venue in 2021, the event has the potential to grow even bigger and to generate even more money.