Some of the highest paid athletes when it comes to endorsements are tennis players. But to earn the money, they often have to participate in ads. So let’s take a look at five of the best tennis commercials of 2017 featuring elite players like Nadal, Federer and Serena Williams.

1. Nike – The Roger Effect.

Roger Federer has been extremely important for tennis. Who knows how the sport would look like without him. Nike pays homage to the Swiss maestro in the commercial The Roger Effect. In essence highlighting that Federer has not only won a lot, but has also made an impact on everything around the sport.

2. Peugeot – Drive to tennis #NEXTisHERE

Car manufacturer Peugeot is a major sponsor in the tennis industry. The company smartly activates its tennis sponsorships with campaigns like Drive to Tennis. They also make commercials around some of their ambassadors.

3. Gatorade – Sisters in Sweat ft. Serena Williams

Serena Williams became a mother this year. Gatorade used this happy occasion to launch a commercial promoting the importance of playing sports, no matter the level.

4. Movistar – Rafael Nadal

Ending the year as number one, 2017 was nothing short of impressive from Rafael Nadal. Off court the Spaniard is also doing well, with both his businesses and his sponsors. Movistar, a telecom brand owned by Telefónica, is one of Nadal’s sponsors and together they made the following ad.

5. Lacoste – Novak Djokovic

Novak Djokovic’s 2017 season was cut short through injury. But earlier in the year the Serbian announced his new clothing sponsor Lacoste. Becoming their new crocodile. For the partnership Djokovic and Lacoste made a commercial referencing the beginnings of the brand.

Which commercial stands out for you?