Where the worlds of sports and business cross
Novak Djokovic is not only busy playing tennis. Over the years the Serb has invested in several entrepreneurial projects. Similar to both Nadal and Federer, most of Djokovic’s businesses are managed together with his...
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
As one of the Big Four in tennis, Novak Djokovic has plenty of on-court and off-court appeal to tennis fans and sponsors. Djokovic has been ranked number one for over 220 weeks, including 122...
In a world where it is difficult to attract and keep people’s attention, how do sports (events) compete with an event like the FIFA World Cup? The football tournament, held once every four years,...
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active...
Mind games like chess and go have a long and rich history. Generally not as popular as many ‘classical’ sports or even esports these days, it certainly attracts many people from all walks of...
Roger Federer has a balanced team around him that handles the business ‘Roger Federer’. His brand-recognition is high. Helped of course by the Swiss’ on-court performances and charisma. In the first part of The...
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