Where the worlds of sports and business cross
The Australian Open is the first of four Grand Slam tournaments every year. Organised by Tennis Australia and the ITF, the event is played on hardcourt during the Australian summer. Summer vibes, live music,...
A break down of the clothing and racket sponsors of the top 30 men and women and a look at some recent major sponsorship deals.
The FIFA Club World Cup is the international club competition where the year’s continental champions face off. We take a look at a few of the business aspects of the FIFA Club World Cup, from...
French car manufacturer Peugeot actively partners with key organisations and players within tennis. Although Peugeot is not the only car manufacturer to sponsor the tennis industry, it is one of the most visible ones....
Naomi Osaka is one of the hottest properties in tennis, both on- and off-court. Only 22 and she has already won two majors, five titles in total and topped the world ranking. Off-court she...
In the ATP Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, big sponsors...
At the WTA Finals the year’s best eight singles players and best eight doubles teams face off. The prestigious season-ending tournament is a spectacle on and off court. With a fan village, a coaches...
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