Where the worlds of sports and business cross
Note: This article is subject to changes when new deals are announced. Who wears what in the English Premier League? Which apparel brands are dominating on the Premier League pitches? Are most shirt and...
Note: This article will be updated when new deals are announced. Major League Soccer is growing, slowly but steadily. The average club value has risen from $37 million in 2008 to $240 million in...
The Australian Open is the first of four Grand Slam tournaments every year. Organised by Tennis Australia and the ITF, the event is played on hardcourt during the Australian summer. Summer vibes, live music,...
A break down of the clothing and racket sponsors of the top 30 men and women and a look at some recent major sponsorship deals.
The FIFA Club World Cup is the international club competition where the year’s continental champions face off. We take a look at a few of the business aspects of the FIFA Club World Cup, from...
French car manufacturer Peugeot actively partners with key organisations and players within tennis. Although Peugeot is not the only car manufacturer to sponsor the tennis industry, it is one of the most visible ones....
Naomi Osaka is one of the hottest properties in tennis, both on- and off-court. Only 22 and she has already won two majors, five titles in total and topped the world ranking. Off-court she...
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